Livify Blog

Everyone has been talking about the Olympics and we can see why! What a display of talent it was this year, and we were extremely excited to see Freddy on the podium in Tokyo 2020. 

As an Italian Brand, it was only right that Freddy worked with the women’s Italian gymnastics teams to bring them beautiful outfits designed for movement, a foundation of Freddy attire. The girls were a wonder to watch and we are so proud of their amazing achievements.

Vanessa Ferrari

Vanessa Ferrari won the silver medal in the women's free body of Artistic Gymnastics. Her powerful choreography and strong landings landed her with an amazing score of 14.200. What’s more, this is her first Olympic medal at 30 years old, a true feat seeing as in the last 50 years, only two women in their 30s have won an Olympic gymnastics medal! Way to go, and prove it’s  never too late!

The butterflies

Italy’s five-woman rhythmic gymnastic team called the butterflies, finished in third place, behind Bulgaria and Russia, providing Italy with it’s 40th Medal in the games. Their performance was spectacular, stunning their audience with their beautiful and captivating movements. Congrats to the whole team: Alessia Maurelli, Agnese Duranti, Daniela Mogurean, Martina Centofanti and Martina Santandrea! 

Milena Baldassarri & Alexandra Agiurgiucules

Not to mention the two individualist gymnasts, Milena Baldassarri who came in sixth place in Rhythmic gymnastics and Alexandra Agiurgiucules who came in fifteenth.

We are so happy for them all, congratulations on the huge successes and amazing performances!

It’s a new year and a new you….or so they say, but let’s face it, that change won’t happen without a little hard work. Lucky for you, we have some great tips to help you crush your new year’s workout goal, and put you on the path to being the best version of yourself. 

1. Plan ahead, write it in your calendar and pin it to the wall

Maybe you are great at winging it most of the time, but save that for other areas of your life. Writing out your workout goals for the week in a calendar, with scheduled times and days will help you stay on track and be accountable to yourself. Include details on what type of workout you will do, how long for and what time of day.

2. Ditch the all or nothing attitude

Trainers always tell you to wake up early and get your workout done in the morning, which isn’t a bad idea. A morning workout can be energizing and a great way to start the day, but it’s not the only option. What happens on all those days you accidentally hit snooze too many times? Let’s face it, it happens to us all. Starting off with a new routine, it’s important to remember that missing your morning time slot (or any time slot you choose) does not mean you failed for the day! Simply make yourself a promise to fit it in later, when ever you find time. Even if you do 15 minutes of stretches before you go to bed, you are creating a new routine and simply the act of doing something helps to set that in motion. Anything is better than nothing, and don’t forget, if you do miss it today, there is always tomorrow.

3. Play the long game and set small goals

It can be detrimental to your mindset if you are expecting to see changes overnight. Unfortunately nothing worth having comes that easy but we promise, when you stick it out those changes do happen. Start slow and work your way up and before you know it you notice you can run a little further, or pick up a heavier weight. A great way to stay on track it to set some small goals along the way, that build up to your main goal. These little goals give you the chance to celebrate the small wins and make the journey to success fun and full of positivity. Remember, even when it’s hard, everyone has to start somewhere!

4. Choose workouts you enjoy and that fit with you lifestyle

Not everyone exercises the exact same way. Some people like to pump weights, some run, and some like to throw on an aerobic video and just follow along. Some prefer to join a class or hit the gym, and others like the peace and quiet of their own home. Whatever your style, find out what works for you because it is so much easier to stick to something you enjoy. It’s good to have a variety too, so make sure to mix it up. Run one day and do a strength routine another, or however you want to do it, but simply put, have fun.

5. Get the proper gear

If you are just getting started it can be hard to convince yourself to spend money, but having the right gear makes all the difference! Running in an old pair of sneakers can lead to injury and halt your progress, and not having those perfect fitting leggings can cause discomfort and frustration. Get gear that sets you up to be comfortable, feel confident and strong, and energize you while wearing it like Energy Pants® do, where we’ve inserted our special patented aluminum hemispheres at the body's energy meridians, bringing wellness and harmony to every workout. Invest in your success!

Big things are happening this year! We at Livify are the proud sponsors of Miss Universe Canada 2020, supporting the contestants through out this exciting competition. So what did we do? We sent all the beautiful contestants a pair of Freddys as our way of saying good luck, because let's face it, no pant supports better than Freddys.

So who will take your vote? Honestly, these girls have blown us away, it’s impossible to pick one! Not only are they beautiful, but their accomplishments are enough to make us all feel like we should be keeping more busy. 

So just to help you pick, here are a few of the contestants to look at, rocking their new favourite pants. 

Be sure to check out the Miss Universe Canada website for more and watch the show on their website, Facebook and YouTube starting at 8:00pm Saturday October 24th and cast your vote!

Aleria McKay @aleriamck

Aleria is from Six Nations, ON and is looking amazing in our Blue floral WR.UP® Fashion pant. As an activist, pageants have given Aleria a platform to speak on her passions and raise awareness for causes close to her heart. She has held the titles of Miss Teen Six Nations 2013 and Miss Teenage Ontario 2018, and is currently Miss Six Nations, a role that has her serving as a cultural ambassador for her reserve.

“As an Indigenous woman who is a mix of cultures and nations from coast to coast, I would be extremely proud to represent not only Canada on the international stage but the original people of Turtle Island as well. In all I do, I aim to amplify the voices of Indigenous people across the country, and I hope to use this platform to accomplish this as well.”

Brittany Rushton @beliizabeth

Meet Brittany Rushton, from our very own Calgary, AB, and an impressive entrepreneur with her own nationally recognized fitness and nutrition coaching brand, SophroSYNC Fitness. Brittany focuses her energy on actively supporting and teaching other businesswomen how to achieve their goals and develop a strong presence and following. You bet she’ll be strolling into her meetings looking fabulous in our D.I.W.O.® PRO pant in wine. 

Christina Harb @harbchristina2020

Christina Harb is just something of a wonder! Already fluent in three languages: English, French and Arabic, she is now learning the American Sign Language as she believes that there is no Canadian community without the Deaf Community. Being raised in Lebanon, a male-dominated society, Christina knew the importance of education for women to be independent, and she believes pageantry throughout the world offers women a voice and helps reduce the gaps of gender inequality. What a role model!  We are eager to hear more from her, and love how she styles our mid-rise WR.UP® Denim with red heels! What a striking combo for a striking woman! 

Emily Lou @theasianprincess

Emily Lou is what you might call a jack of all trades with experience in the arts, music, photography, law, politics, economics, finance, marketing, hospitality, and much more. The photography talent is so obvious from the stunning fall picture she took in our WR.UP® 4 button Denim pant. What a beautiful shot and a beautiful girl!

Jaime Vanderberg @missjaimeyvonne

You better watch for Jaime Vanderberg, because this girl is out to change the world, receiving an international Diana Award for her humanitarian work and social change efforts abroad. Jamie has a passion for gender equality, and has done so much with that passion that we don’t even have room to list all her accomplishments, so you better go check for yourself. All we can say is, we are impressed, and nothing makes us prouder than seeing our WR.UP® 4 button Denim pant on a girl like that!

Kalika Hastings 

Our knees go weak around Kalika Hastings, a striking a bold woman. Innovative and determined, Kalika’s entrepreneurial spirit and quest to relentlessly pursue her dreams are what drive her towards success and her whole aura is bursting with it. When she sees a block in the road she charges through it, even pursuing a Graduate Diploma from McGill University in the very subject she struggled with the most, Public Relations & Communications Management, always pushing herself into uncomfortable territory in the pursuit of growth. Doesn’t she look fierce in our classic rise D.I.W.O.® PRO grey pant?

Kathryn Legaspi @kathryn.legaspi

Covid ready Kathryn Legaspi is just a stunner, even with a mask on. Yet it’s not her killer style that blows us away, but her work. Kathryn is involved in helping and assisting children with Autism but hopes to help others with disabilities too. Through her volunteer and work experience, she has learned that children with disabilities need to be given the opportunity to grow and hopes to use the platform of the pageant to bring more awareness to this.  Always doing it in style, we love the look our classic rise WR.UP® denim with a crop top and boots! We couldn’t have found a better pairing ourselves. 

Laetitia Nocera @laetitia.official

Looking like she is ready for the catwalk, Laetitia Nocera is equally beautiful on the inside. She is passionate about making the world a better place by advocating about mental health issues and encouraging self-love. She created the social media campaign #KindnessStartsWithMe to encourage positive self-talk. With so many young girls looking up to pageant contestants, we couldn’t think of a better message to send them. We just love seeing her look so strong and confident in our classic rise WR.UP® denim pant.

Lauren Peters @laurenpeters_xo

It's no surprise to learn that the beautiful Lauren Peters is an actress, most recently, playing the pivotal role of Faith McLanden (Young Blake Lively) in the Hollywood feature film, A Simple Favor, which aired in theatres worldwide. We can’t wait to see her more on the big screen, because she is born for stardom. We just know she will be bringing her new dark grey D.I.W.O.® PRO pants with her to Hollywood. 

Meera Patel @iammeerapatel

Let’s introduce you to Meera Patel! As a champion of female strength, and women supporting women, Meera is also the founder of Queen Kong Clothing. Queen Kong is a female empowerment tribe that connects women through bold statement fashion, where a portion of profits are donated to charity. This year’s selected charity is the Chhanv Foundation, a Non-Profit Organization in India working for the rehabilitation of acid attack survivors. She has a clear talent for fashion, matching our black rinse WR.UP® denim pant with a cool leather jacket for that effortlessly cool look, and we love that she is using that talent towards a force for good. 

Nicole Peters @nicolepetersxo 

Seeing double? Well that is because Nicole Peters is a twin to Lauren Peters, her fellow contestant. Also an actress, Nicole starred alongside her sister in the blockbuster movie A Simple Favour (though no spoilers in case you didn’t see it, because it’s a must watch). Like her sis, she is going places and her new satin finish WR.UP® fashion pant will support her throughout that journey!

Nova Stevens @thenovastevens

Bright like a supernova, Nova Stevens is a shining star! With a difficult childhood, having to flee her home country at the age of 6, leaving her own family behind, she emphasizes resiliency and the power of faith in being able to change your circumstances. Now she is an activist for Black Lives Matter as well as an actress and published international model working in the fashion capitals of New York, Paris and Milan. Through the pageant, she hopes to use her platform to shine a light on the issue of inequality and racism experienced by people of colour and most importantly, she hopes that winning the title and your hearts would encourage other young African Canadians to see the beauty in themselves. We hope the confidence she shows, rocking our high rise WR.UP® denim pants rubs off onto a younger generation, so they too can feel and show that confidence in themselves as they deserve to. 

Sara Winter @saramwinter

Sara Winter is here to win, as a natural athlete, excelling at dance, figure skating, and karate, and pursuing her passion as a pro golfer. Being a female athlete in a male-dominated sport, Sara strives to break stereotypes and show the world that through resilience and the ability to believe in yourself anything is possible. On top of dedicating her time to golf, Sara advocates for addiction awareness in Canada, having her mother struggle with substance abuse growing up, she knows firsthand the effects it can have on families and loved ones. 

Svetlana Mamaeva @lana.mamaev

Svetlana Mamaeva is more than just a pretty face. Led by her interest in this finance, Svetlana spent over 2 years working in personal banking, where she earned the Top 10% in Canada award for her performance. She used her academic and professional experience to design a free financial literacy program for women across Canada. This initiative, FinPowered, provides accessible and informative workshops in the face of a global recession. It makes sense, because she looks like a total badass woman in our white WR.UP® Eco Leather pant!

Please go to the Miss Universe Canada website and check out all the amazing girls as we were not able to feature them all! 
Don’t forget to cast your vote to determine who will represent Canada in the Miss Universe pageant. 

Good luck girls!!

Every sign has it’s own unique traits and with that comes a unique style. Whether you are an outgoing Libra, or an introverted Cancer, there is a pant for you. Check out your sign and see what look you will rock best!

Aries

Quick-witted and adventurous, you know this girl is full of personality and not afraid to show it off. The beautiful, bold and confident Aries loves to stand out from a crowd and nothing stands out more than our purple drill weave pants.

Taurus

No one is more reliable than a Taurus. In times of uncertainty, they are the rock that holds everything together with their practical thinking and patience. This is why they love the feeling of stability, making the versatile 3 Button denim is their go-to, like many other Freddy lovers. Need to buy a Taurus a gift, you can’t go wrong with this one.  

Gemini

Of all the signs, you will never meet anyone more adaptable and filled with natural curiosity than a Gemini, making them the best adventure companions. So what’s a better pant for an adventure that the WR.UP® light camo, in the versatile cotton. They’ll be rolling up filled with their lively, youthful energy and the perfect pant to match it. 

Cancer

Everyone who has a Cancer in their life knows how loyal and loving they are. No one is a better shoulder to cry on. But you’ll also know they are the first person to turn down a party for a good cozy evening under the covers with their book, lost in their imaginations. They practically live in the WR.UP® heather pants, so comfortable you feel like you are in leggings but still looking so adorably cute with that big oversized sweater. 

Leo

When a Leo shines, it shines bright. Bursting with creative energy, inspiring enthusiasm and touch of humour to top it off, the loving Leo is full of colour and warmth. That’s why they are drawn to the colourful variations of our most famous styles and warm tones like our Mauve WR.UP® pant.

Virgo

You’ll be hard-pressed to find a sign more meticulous and hardworking than a Virgo. Incredibly analytical and practicable, they love to know their pants are working just as hard as them. That’s why the D.I.W.O pro pants are their go-to choice, helping to tone and smooth their skin all while looking sophisticated and cool. 

Libra

The Libra is easygoing and sociable, which makes them the best sign at diplomacy. Their gracious personality makes them incredibly charming and social, so they need the perfect pant for any social event. That’s why they love Freddy high rise pants, that can go with anything from a crop top to a long shirt, carrying them through all social situations with style.  

Scorpio

Scorpions are simply a force to be reckoned with. With a powerful, determined, and passionate personality they are completely magnetic and a thrill to be around, meaning they need something equally as exciting to wear. They totally rock in our eco-leather, letting everyone know whose boss the moment they step into a room. 

Sagittarius

Sagittarians are a truly optimistic sign. They are spontaneous and fun and perhaps the best conversationalists in the zodiac. Their mood is light and good-humoured, so the brightest and shiniest things are sure to match their radiant personality, like the striking gold metallic pant!

Capricorn

Capricorns are all about self-control and discipline, and when they set their mind to something, there is nothing they can not achieve. This practical personality means they like to stick to the tried and true basics that make them look amazing while suiting their more reserved side. Luckily, you just can’t go wrong with our denim collection, suiting even the most prudent signs.

Aquarius

If no one else is going to stand up for the little guy, you can be sure an Aquarius will step in. Always progressive and intellectual, and with a good mix of loyalty, they are a good friend to have on your side. This exciting water sign always keeps it unique, embracing theirs and others individuality. The pink marble rinse denim screams original, making it the perfect pant companion for this fascinating sign. 

Pisces

Let’s get scientific for a second! When we talk about your butt, we are talking about three muscles (known as the glutes), including the gluteus maximus, the gluteus medius, and the gluteus minimus. The gluteus maximus just happens to be the biggest of all three and be on the outermost layer, meaning it predominantly forms that round shape and the curved appearance of the bottom. 

So if we want to get that booty looking good, we need to focus on building up the gluteus maximus, toning the skin around it and reducing the fat layer on top. But this article isn’t about intense dieting or exercising. Instead, we are here to teach you five easy habits you can start to introduce into your everyday life that will give that booty the boost it needs.

1. Take a break from sitting. 

One of the primary functions of the gluteus maximus is to help you stand up from a sitting position, so what’s a better way to engage that booty than popping yourself up from your desk every now and then. Seeing as scientists are now recommending we get up from our chairs every 30 minutes, to reduce our risk of diabetes, obesity, heart disease, and death (yes, that’s right), it seems like a healthy life habit to introduce. So this week, try setting a timer for every 30 minutes to get up and move around. Even better, maybe you can pop a few squats while you are at it.

2. Like your mama said, “Don’t slouch.”

You might think posture is all in the core, but you’d be wrong. In fact, the gluteus Maximus plays a huge roll in maintaining proper form and keeping the body upright. Try engaging it when you stand, straighten up that back and de-hunch those shoulders. You’ll look more confident and sexy doing it, and you’ll strengthen up that big, beautiful muscle all at the same time. It’s a win-win!

3. Take the stairs 

You’ve heard it before and you will hear it again, but the small things make a difference. If you don’t have time to work out every morning, finding ways to engage those muscles and elevate the heart rate at any possible chance is the next best thing. Did you know, being physically active will help reduce the appearance of cellulite on your booty by improving your circulation and firming up the skin? What’s more, the gluteus maximus is the primary antigravity muscle that enables you to climb that staircase, meaning every step up will help you to build a bigger, better booty.

4. Eat more protein

Some of you might know that the gluteus maximus is the largest muscle in your entire body, and what food group fuels muscle growth? Protein, of course. So it goes without saying that adding a quick morning protein shake to your routine will have you seeing the effects in no time. However, eating protein is more effective in conjunction with exercise and movement, so don’t forget the previous steps when adding this in. 

If you do exercise, the 30-45 minute post-workout window is the best time to get that shake in as it helps you rebuild muscle mass and get those booty gains.  

5. Last but not least, wear our D.I.W.O PRO pants!

We hate to brag….okay, that’s not entirely true. When you know you’ve done something good who doesn’t want to boast a little about it, and the D.I.W.O PRO technology is more than good. The D.I.W.O PRO fuses Freddy’s patented Dry In Wet Out Technology with the brand new Emana Technology: Rhodia Polyamide 6.6. This fabric is rich in bioactive minerals. What does that mean? Well, each time you wear it, these minerals soak into your skin, reducing imperfections and increasing elasticity. 

We told you they were easy, so what are you waiting for? It’s time to start changing those daily habits and getting that booty you always dreamed of.

It's time to start shopping for that perfect Halloween costume. We asked some of our #freddybabes to give us a few ideas on how they would transform their look with Freddy's and this is what they came up with! We thought it was a pretty creative way to go!

@Autumnatikk as Rosie the Riveter

@Andreanec as Army Nurse

@Khloe as Sandy (Grease)

@Julie_ambrosee as CSI Cop

You can do some amazing things with Freddy's. There’s no reason not to get all dolled up for the season with a new pair.

...And then keep wearing them all year. Shop now and share your Halloween pic on Instagram tagging @livify.

Happy Halloween, babes!

There is SO - MUCH - TO - CHOOSE - FROM, right? But don't worry. Our ambassadors are here to help you make this tough decision. Check out what they have to say about their favourites.

Amanda Paris > follow @missamandaparis

The regular rise is definitely my favorite fit. I find in the most comfortable and fits my booty best. My favourites are:

1. Freddy Stonewashed Shaping Denim
I am obsessed with these! It took a while for me to finally get my hands on a pair because they are always sold out and I see why! they are so comfortable, fit perfect, and the stonewash just looks so freaking cute with everything!!! These are a "must-have" Freddy pant, for sure!

2. Freddy D.I.W.O.® PRO Shaping Pant in Black
These are so comfortable! the material is amazing, super stretchy, and can be dressed up or down. So many options!!!

3. Freddy Ripped Shaping Denim
Again, super comfortable. I find that on occasion different styles or washes can vary in comfortability. They are super comfy and I love the distressed look and unique style of the pant. Party in the front, business in the back!

Khloe Terae > follow @khloe

1. Freddy Faux Leather Shaping Pant
My all-time favourite pair of Freddy’s are the faux leather ones. I feel like they fit like a glove and you can really dress them up for a night on the town. I’ve done so many epic shoots in them and they make me feel like Sandy from Greece! They’re my ultimate pair of pants for partying in!

2. Freddy D.I.W.O.® PRO Shaping Pant in White
I also love my white pair in this spandex material because they’re great for wearing to sporting events! I attend a lot of hockey games and pretty much wear my white or grey Freddy stretch pants to all the games! 

3. Freddy Faux Python Leather Shaping Pant
My personal third favorite is the python print because it’s so different and you don’t see a lot of people wearing them. I love being unique!

Andreane Chamberland > follow @andreanec

Since I received my first pairs of pants Freddy's I can not wear anything else like pants. Here is my top 3 and why I love it so much :)

1. Freddy Ripped Shaping Denim in White
Why these are my Freddy's number 1 is because first of all I am a girl who loves light colors, and I think they go well with everything. I find these trousers can be used with any top 👚, be it pastel, navy or forest green. In addition, it has a great fit and gives a sexy look. :)

2. Freddy Dark Rinse Shaping Denim
In second my dark rinse denim pants, a real surprise because I received it as a gift, it was not me who had chosen and yet they are the ones I wear the most. I find it gives me a casual and sexy look at the same time. And fits with just about everything my wardrobe too.

3.  Freddy D.I.W.O.® PRO Shaping Pant in White
My pants completely white, 😍 in addition to giving me a look very "class" the fabric sticks perfectly to my skin to give me a look dangerously sexy, haha! When I wear these pants I turn heads. 

Shanel Jagodic > follow @xshanel

My top three favourites are:

1. Freddy D.I.W.O.® PRO Shaping High Rise Pant in Black
High rise skinny in black. I love the material of this one it’s very comfortable. I can also dress them up or dress them down which is awesome! I can’t wait to wear them in the summer with sandals and cute tops!

2. Freddy Ripped Shaping Denim in Grey
The distressed regular rise denim grey rinse with yellow. I love how they’re perfectly distressed and give an edgier look! I wear them 2x per week and the distressing hasn’t changed which is what happens with my other jeans. They’re perfect with boots or sneakers! 

3. Freddy Shaping Denim in Black
Regular rise denim skinny black rinse with white stitching. I love the fit of these they don’t feel like denim at all! They are very versatile from day to night. They also go with any colour and any accessories!

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Here at Livify, we’re a big fan of fitness fanatics – who are also fashionistas (say that 3 times fast!)  But, when you’re a lady who squats, sometimes your quads don’t fit into “traditional” pants, which is where Livify denim comes in.  These bloggers are double threats, showing the world you can have a closet full of workout AND fashion wear.

In celebration of the ladies whose Instagram feeds inspire us to get started on our WOD and OOTDs, here are 7 Canadian Fashion & Fitness Instagrammers you need to follow:

1. Livy Jeanne

While  Livy technically splits her time between Tennessee and various places in Canada, we couldn’t *not* include this songstress! We love her country rock’n’roll style, especially when she pairs her Freddy Distressed Denim by Livify by Livify with cowgirl boots. Make way Shania, Livy Jeanne is en route!

We love Stacey’s high fashion style (can we talk about this dress!?!), and she gives major hair inspo in her Freddy’s by Livify.

3. Hollie LeBlanc

We may have to hire gym owner Hollie LeBlanc to get some muscle definition!  Staff in the Livify office love how she paired her signature black fashion hoop earrings with her Freddy Grey Rinse Denim by Livify.

4. Janine Godfrey

Hoy traps, Batman! Janine is a Canadian mom constantly on the move, and has mastered the art of working out while traveling around the globe! Check out her Freddy’s by Livify pick here.

5. Mels

On their own, dirt bikes and Freddy Medium Rinse Denim by Livify look amazing – but incredible things happen when you pair the two! Mels is professional motorcross racer, HQ’d in Québec, Canada.

6. Jazmin Knihnicki

Jazmin is a Canadian fitness fanatic (bikini competitor, to be exact!) whose Instagram is also full of… cute dogs and kittens?!  We love how she rocks beach hair one day (black/gold denim ftw!), and a beautiful ponytail in the next.  

Did we miss someone who wears Freddy’s by Livify on Saturday night and for morning workouts?  Drop us a line and let us know who we should feature on our next Instagram roundup!

Your body has never looked hotter or felt cooler.
Literally. Freddy’s patentedD.I.W.O. PRO  fabric makes you look
sexy and feel invigorated. Wanna know how?

The D.I.W.O PRO fuses Freddy’s patented  Dry In Wet Out Technology with the brand new Emana Technology: Rhodia Polyamide 6.6. This fabric is rich in Bioactive Minerals. Each time you wear it, these minerals soak into your skin, reducing imperfections and increasing elasticity. Wear the D.I.W.O PRO 6 hours a day for one month, and you’ll see all the benefits of a full cosmetic treatment!

We're now open at Metrotown (3rd level) 306 - 4800 Kingsway Burnaby, BC V5H 4J2. Visit us to get a custom fitting... our expert stylists will help you find the perfect fitting Freddy pant.

It’s a little classy, a little catty, and it’s everyone’s favorite timeless print. Leopard Print never really goes out of style, and thank goodness for that. But now’s the time to channel your inner Cruella DeVille, because this season...